Coco Wu

Coco Wu

Product Designer

Product Designer

I am a product designer with 6 years of experience, having previously worked in the education and e-commerce SaaS tool sectors. I excel at understanding business goals and translating requirements into design solutions. Through in-depth user research and a data-driven approach, I continuously optimize products to achieve business value and outstanding user experience. I work closely with cross-functional teams to create innovative products that meet business objectives. I am passionate about creating value for users in design, building products that achieve commercial goals and effectively solve real-world problems.

Traits and values

Continuous learning & willingness to share

Skilled at learning new methods to solve problems and sharing them with the team for mutual growth. For example: Taking the initiative to start a book club, researching new features, and actively communicating with partners.

Proactive and team-oriented

I am fully engaged from execution to solution, actively influencing team decisions, encouraging colleagues to adopt the best solutions, and ensuring the project moves in the right direction.

Good at communication & strong execution ability

Make good use of tools for task management, communicate clearly, and maintain an open attitude to ensure the team has a consistent understanding of the goals, ensure product quality, and deliver on time.

Focus on creating value

By clearly understanding the goals and expectations, we ensure that the design can make a tangible contribution to the product, the business, and the users, and guide me in making the right design decisions.

What I do

Data-driven

Design system

Interface Visual Consistency

Product Management

Product Strategy

Business thinking

User experience

Rapid Prototyping

Information architecture

HTML/CSS

Research & problem analysis

Background research, user interviews, and problem insights

UX solution

Information architecture, ux flow desing, and wireframing

Design & Prototyping

Visual/UI Design
Hi-fi prototype

Test & Validate

Data tracking and usability testing

Experience

6+

6+

6+

Experience

20+

20+

20+

Projects

6+

6+

6+

Product Type
Product Type

Crescendo Lab

Product Designer

Feb. 2025 - Feb. 2026

Crescendo Lab is a leading MarTech service provider dedicated to helping brands communicate better with customers in Taiwan, Thailand, and Japan through cloud communication solutions.

  • Responsible for the full process design of the Dialogue SaaS product business sales module; starting from business pain points, create a guide function and business dashboard that combine usability and scalability, meet cross-industry needs, enhance product competitiveness, and reduce churn.

  • Integrating AI into the design process accelerates prototyping and expands design exploration, significantly reducing the turnaround time for obtaining stakeholder feedback.

  • Main items: Trace links and commerce dashboard, Product search and AI recommendations, WebRTC voice calls and AI summaries, AI dynamic routing and escalation settings

Crescendo Lab

Product Designer

Feb. 2025 - Feb. 2026

Crescendo Lab is a leading MarTech service provider dedicated to helping brands communicate better with customers in Taiwan, Thailand, and Japan through cloud communication solutions.

  • Responsible for the full process design of the Dialogue SaaS product business sales module; starting from business pain points, create a guide function and business dashboard that combine usability and scalability, meet cross-industry needs, enhance product competitiveness, and reduce churn.

  • Integrating AI into the design process accelerates prototyping and expands design exploration, significantly reducing the turnaround time for obtaining stakeholder feedback.

  • Main items: Trace links and commerce dashboard, Product search and AI recommendations, WebRTC voice calls and AI summaries, AI dynamic routing and escalation settings

Crescendo Lab

Product Designer

Feb. 2025 - Feb. 2026

Crescendo Lab is a leading MarTech service provider dedicated to helping brands communicate better with customers in Taiwan, Thailand, and Japan through cloud communication solutions.

  • Responsible for the full process design of the Dialogue SaaS product business sales module; starting from business pain points, create a guide function and business dashboard that combine usability and scalability, meet cross-industry needs, enhance product competitiveness, and reduce churn.

  • Integrating AI into the design process accelerates prototyping and expands design exploration, significantly reducing the turnaround time for obtaining stakeholder feedback.

  • Main items: Trace links and commerce dashboard, Product search and AI recommendations, WebRTC voice calls and AI summaries, AI dynamic routing and escalation settings

CYBERBIZ

UX Designer

Aug. 2023 - Feb. 2025

CYBERBIZ is a one-stop e-commerce transformation service provider, with the mission of making it easier to open stores globally through data integration and smart logistics.

  • Leadership Store Member Management Tools 0-1 design, providing an intuitive interface to assist store personnel in customer acquisition and sales, and establishing OMO member integration and enterprise management mechanisms, resulting in a 63% growth in customer acquisition at the store.

  • Leading the maintenance of the help center and optimizing documentation, providing the operations team with efficient migration solutions and current instructional article optimization suggestions, and assisting the operations team in transitioning and building.

  • Lead the construction of design systems, establish standards for design quality, collaborate with engineers to improve output quality, enhance experience consistency, and strengthen the influence of the design team.

CYBERBIZ

UX Designer

Aug. 2023 - Feb. 2025

CYBERBIZ is a one-stop e-commerce transformation service provider, with the mission of making it easier to open stores globally through data integration and smart logistics.

  • Leadership Store Member Management Tools 0-1 design, providing an intuitive interface to assist store personnel in customer acquisition and sales, and establishing OMO member integration and enterprise management mechanisms, resulting in a 63% growth in customer acquisition at the store.

  • Leading the maintenance of the help center and optimizing documentation, providing the operations team with efficient migration solutions and current instructional article optimization suggestions, and assisting the operations team in transitioning and building.

  • Lead the construction of design systems, establish standards for design quality, collaborate with engineers to improve output quality, enhance experience consistency, and strengthen the influence of the design team.

CYBERBIZ

UX Designer

Aug. 2023 - Feb. 2025

CYBERBIZ is a one-stop e-commerce transformation service provider, with the mission of making it easier to open stores globally through data integration and smart logistics.

  • Leadership Store Member Management Tools 0-1 design, providing an intuitive interface to assist store personnel in customer acquisition and sales, and establishing OMO member integration and enterprise management mechanisms, resulting in a 63% growth in customer acquisition at the store.

  • Leading the maintenance of the help center and optimizing documentation, providing the operations team with efficient migration solutions and current instructional article optimization suggestions, and assisting the operations team in transitioning and building.

  • Lead the construction of design systems, establish standards for design quality, collaborate with engineers to improve output quality, enhance experience consistency, and strengthen the influence of the design team.

91APP

Product Designer

Nov. 2022 - April 2023

91APP is a leading OMO retail technology service provider, with the mission to assist brands in achieving digital transformation and omnichannel sales growth through app-centric technology for hybrid integration.

  • Redesign the blog functionality, optimize website SEO and the interaction of outdated pages, enhance user experience, and make it easier to find featured articles.

  • Design an SSO process, defining a scalable and customizable flexible login process to meet the needs of different corporate clients and effectively accelerate the integration efficiency of cross-industry collaboration projects.

  • Analyze the current usability issues through competitor analysis, user research, data analysis, etc., and convert them into optimization plans.

91APP

Product Designer

Nov. 2022 - April 2023

91APP is a leading OMO retail technology service provider, with the mission to assist brands in achieving digital transformation and omnichannel sales growth through app-centric technology for hybrid integration.

  • Redesign the blog functionality, optimize website SEO and the interaction of outdated pages, enhance user experience, and make it easier to find featured articles.

  • Design an SSO process, defining a scalable and customizable flexible login process to meet the needs of different corporate clients and effectively accelerate the integration efficiency of cross-industry collaboration projects.

  • Analyze the current usability issues through competitor analysis, user research, data analysis, etc., and convert them into optimization plans.

91APP

Product Designer

Nov. 2022 - April 2023

91APP is a leading OMO retail technology service provider, with the mission to assist brands in achieving digital transformation and omnichannel sales growth through app-centric technology for hybrid integration.

  • Redesign the blog functionality, optimize website SEO and the interaction of outdated pages, enhance user experience, and make it easier to find featured articles.

  • Design an SSO process, defining a scalable and customizable flexible login process to meet the needs of different corporate clients and effectively accelerate the integration efficiency of cross-industry collaboration projects.

  • Analyze the current usability issues through competitor analysis, user research, data analysis, etc., and convert them into optimization plans.

DayDream Lab

UIUX Designer

Mar. 2019 - Mar. 2021

Daydream Lab is a digital product development and consulting company that focuses on combining creative design with technical development for websites, apps, and brand digital solutions.

  • Based on the project's business goals and strategies, define the requirements through competitive analysis and user research, and translate them into functional proposals.

  • Responsible for the design of the temple management system, providing a more modern official website and a simple service listing interface, allowing young believers to more easily find service items and purchase them online.

  • Responsible for the design of the pet grooming reservation system, creating an intuitive and easy-to-use scheduling function and schedule for internal manpower allocation, allowing consumers to make direct reservations through the website, successfully introducing three branch stores.

DayDream Lab

UIUX Designer

Mar. 2019 - Mar. 2021

Daydream Lab is a digital product development and consulting company that focuses on combining creative design with technical development for websites, apps, and brand digital solutions.

  • Based on the project's business goals and strategies, define the requirements through competitive analysis and user research, and translate them into functional proposals.

  • Responsible for the design of the temple management system, providing a more modern official website and a simple service listing interface, allowing young believers to more easily find service items and purchase them online.

  • Responsible for the design of the pet grooming reservation system, creating an intuitive and easy-to-use scheduling function and schedule for internal manpower allocation, allowing consumers to make direct reservations through the website, successfully introducing three branch stores.

DayDream Lab

UIUX Designer

Mar. 2019 - Mar. 2021

Daydream Lab is a digital product development and consulting company that focuses on combining creative design with technical development for websites, apps, and brand digital solutions.

  • Based on the project's business goals and strategies, define the requirements through competitive analysis and user research, and translate them into functional proposals.

  • Responsible for the design of the temple management system, providing a more modern official website and a simple service listing interface, allowing young believers to more easily find service items and purchase them online.

  • Responsible for the design of the pet grooming reservation system, creating an intuitive and easy-to-use scheduling function and schedule for internal manpower allocation, allowing consumers to make direct reservations through the website, successfully introducing three branch stores.

If you would like to know more details, feel free to contact me 👋

Copyright © 2024 Coco Wu. All rights reserved.

If you would like to know more details, feel free to contact me 👋

Copyright © 2024 Coco Wu. All rights reserved.

If you would like to know more details, feel free to contact me 👋

Copyright © 2024 Coco Wu. All rights reserved.